Master of Science in Marketing Management
Courses are delivered by an international team of academic experts and experienced practitioners and the programme is designed to provide all students with the skills and knowledge necessary to practice marketing in a global marketplace. The curriculum is designed along three dimensions: Theory, Application and Competencies and course modules are linked to these three teaching objectives.
Students learn marketing theory through courses on marketing management and marketing planning and are then expected to apply this knowledge both in different functional areas (such as advertising management and market research) and in different industry sectors (such as Services Marketing and Luxury Brands management).
Throughout the programme, students participate in workshops aimed at developing the marketing competencies necessary to work in increasingly volatile and competitive marketplaces. Workshops are offered in cross cultural management; business research and consulting; leadership and managerial communications.
Informations sur le 3ème cycle
|Coût de la formation
Admissions decisions are made on the basis of the applicant's overall profile as reflected in the completed application package.
Successful candidates, must display a wide range of educational backgrounds and experiences, academic excellence, strong quantitative and analytical skills, interpersonal competencies, international awareness, proven motivation to undertake the programme and capacity to make significant contributions to its learning environment. They must demonstrate the potential to succeed as a professional / manager / leader in the chosen field of specialisation.
A Bachelor's degree delivered by a university is required for admission to EDHEC's MSc in Marketing programme. (A 4-year bachelor is preferred but some 3- year bachelors are also accepted) Professional experience is not a requirement but is appreciated.
Please note that applications are evaluated upon arrival. Candidates for the MSc in Marketing programme are therefore advised to apply as soon as possible.
EDHEC Business School Lille - Nice
24 avenue Gustave Delory, CS 50411
F-59057 Roubaix Cedex 1
Tel. : 03 20 15 45 00